The Best Bit Of Advice A Business Owner Can Ever Get

“You are not in the business you are in – you are in the business of marketing the business you are in” – Jeff Paul / Dan Kennedy

It doesn’t matter what business you are in, whether it is selling t-shirts, making music, or flipping burgers. You are not in that business.

That business is a product. The marketing of that business is where you make money. If you are unable to market that business you will fail.

So the first thing that you need to do is learn to market the business that you are in.

I know you’re probably thinking, “but my business is different… ” No it’s not. There is no easier way to say this. You are in the marketing business.

You might be marketing a different product than I am – but you are in the marketing business.

The sooner you learn this the easier it will be for you and the faster you will make money from your business.

Repeat after me – “I am not in the business I am in, I am in the business of marketing the business I am in.”

Repeat this 10 times daily. Then go out and learn to market your business.