How To Focus When You Have Multiple Ideas

When I first started in business I had no focus. I would come up with an idea and two months later move on. I had many different ideas, each of them viable. I could not make up my mind which one to focus on. At one time I was working on 8 projects at the same time.

All of them validated to make money in the long term – but in the short-term, they weren’t doing too well.

It was at this point that I decided to seek out help from my mentor. What he told me changed my life….

A Lesson In Focus

This secret alone will help you focus on a single idea. Do the things that you want to do in your life and earn the kind of money and respect that you’ve been waiting for.

It will help you to spend more time with the people you love. Do things that you want to do. And have some serious cash in your bank.

Without even having to ‘pick’ or ‘choose’ but by coming up with the right decisions for you.

If you have too many ideas on what you should be doing in your business — but don’t know which one to focus on — then this is the most important post you’ll read all year.

When you come up with an idea – you’re excited. You want to jump in and do the things. But then another idea might pop up. And soon you’re flooded with all the projects.

Only because you don’t want to lose the opportunity of letting any of the projects die – but because of this fear something worse is happening…

Which is that none of the business ideas is really thriving… sure they might be alive, you might be trudging along… but none of them are really successful.

Therein lies the rub…

Should You Focus On One Project Or Start Multiple Projects At The Same Time

Some people will tell you to start a lot of businesses at the same time.

Which is great advice if you already have a team of people taking care of all the ideas. As a small business — chances are you have limited resources.

As a small business, your cash is limited. So are the number of people you can count on to come through.

That’s why – you have to pick one and run with it.

If you don’t then you’ll end up exhausting yourself. You will be dividing your energies and focus. You will be losing out on the big opportunities.

Think about it this way – the sun when it shines down on the earth doesn’t light a fire. It warms up a few places.

You have to run the sunlight through a magnifying glass. Focus it on a single point. Then it will light up pretty much anything.

This is what will happen to your business when you pick one project and then focus on it. Run with it.

Especially if you have validated the ideas — you won’t lose out anyway.

So pick one project that will move the needle for you and then decide to spend all your time on this one business idea.

But when I’m saying all your time… I’m not saying the next 40 years. But for the next 90 days only.

Focus all your energy on a single project for the next 90 days.

Develop this idea. Think about it all day long. Focus your energies on it. Market the heck out of it. And then do it all over again for this one business for the next 90 days.

Not a half-assed effort — but full out.

Only for the next 90 days. In these 90 days, we’ll think about it this way.

We’re dating the idea for the next 90 days to find out if we’re a good fit together. In 90 days you’ll find out whether you’re in love with this project or not.

You aren’t married to this one project — dating it for the next 90 days. But remember even when you’re dating — you have to be faithful and loyal.

If it doesn’t work out in the next 90 days, then we can think about starting another project.

But until you get to the 90 days — keep going on this one project.

And in the meantime, if you come up with more ideas, write them down and file them. Create a new idea file and put your ideas in that file.

But work on one thing only, which leads to the next question…

How Do You Pick The One Project To Focus On

If you have already had a few projects that you would like to work on then this is easier. Pick the one which had the best return on investment for you.

The one that will bring you the highest dollar amount in the next 90 days. 90 days is short. But the return on investment you get will give you a nice jolt of energy for your next project.

Then as you keep building on your project, success will become addictive. This sets you up for success faster.

Don’t think too much about this – just pick one and go for it.

Most of your learning will happen by getting real feedback from your customers. Not from sitting on the sidelines speculating what the customer thinks.

Finally, here’s what will happen when you do this.

Your mind will keep pulling you towards other ideas. It will tell you that the others might be better. You will second guess yourself constantly… but as you focus more and more on one idea, this feeling will go away.

Eventually, you will become focused on your one idea. And develop it faster and further. This will help you get the results that you’re looking for. And avoid the failures that were forming in your mind.

Here’s What Happened When I picked One Project

Over the last few years, I had many projects running simultaneously. But then last month I decided to choose this one project.

Productivity and online marketing solutions for small business owners.

This is the single focus I’m working on. Helping small business owners become more productive in their online marketing.

Here are the results I’ve gotten so far.

In the last two months alone I’ve added another 1,024 ‘new’ subscribers and prospects to my business.

Here’s a screenshot from Aweber — my email service provider.


My website views have gone up from 368 page views to 1,705 page views. That’s a 467.12% increase.

Here’s a screenshot from October from Google Analytics.


Here’s another from November from Google Analytics.


This is only in the last 30 days of relentless focus on one project. Extrapolate this for the next 90 days and you can imagine the growth and potential.

But I still have to do you. I will need to focus on this project.

You do too. You need to find the project that will give you the highest return on your investment and FOCUS on it.

Think about the number of projects that you might be working on.

What are somethings that have your attention divided?

Then take that attention and focus your attention on that one single project.

Action steps

Here are some action steps you can take to focus on the highest ROI project for you.

  1. List down all your current projects that you’re working on. Include even the future prospects that you’ve been thinking about
  2. Review each project and estimate the return you expect from each of the projects.
  3. Then in the next column figure out the likelihood of that return happening. It’s an estimate. Think about it from a percentage point of view.
  4. Multiply the first column from the second. This will give you an estimated probability of what might happen.
  5. Next — pick the one that has the highest estimated return over the coming year.
  6. Put the rest of the projects in an ‘idea file.’
  7. Put this file in a drawer in your office
  8. Focus on the one idea you picked in step 5 above for the next 90 days.

By focusing on a single idea for 90 days your results will multiply. Your will focus your attention. You will get more done in less time.

Plus at the end of the 90 days, you will know for sure whether this is something worth pursuing or not.

Your Turn

Now it’s your turn.

What is the one project you’re focusing on for the next 90 days?

Leave a comment below with the project you chose to focus on. Let me know how it will impact your business in the next 90 days.